THE TRUTH BEHIND GYM EARNINGS FROM MULTISPORT CARDS

The Truth Behind Gym Earnings from Multisport Cards

The Truth Behind Gym Earnings from Multisport Cards

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Ever wondered how gyms actually earn money when you use a Multisport Card? On the surface, it looks like a win-win: users get unlimited access to dozens of fitness centers, and gyms enjoy steady foot traffic. But what's the real story behind the revenue model?


If you're a gym owner or just curious about the fitness business in Poland, it’s worth diving into how much gyms really earn per visit through this popular employee benefit program.


For a detailed analysis, you can read this helpful report: karta multisport ile zarabia siłownia.






What Is the Multisport Card?


The Multisport Card is a benefit offered by many Polish employers, providing access to thousands of fitness venues—including gyms, pools, and yoga studios. The idea is simple: swipe your card and train, with no additional fees.






Why Do Gyms Join the Program?


Gyms partner with Multisport to boost visibility and gain more foot traffic. Especially for smaller or less well-known fitness centers, being part of the Multisport network brings exposure to a new audience that might not have visited otherwise.






How the Payment System Works


Each time a Multisport user checks in, the gym receives a small payment. This rate varies depending on the agreement made with Benefit Systems, the company behind Multisport.


While the numbers are often not public, reports suggest gyms receive anywhere between 5–10 PLN per check-in.






Cost vs. Revenue for Gyms


Let’s say a gym sees 1,000 Multisport visits in a month and earns 7 PLN per visit. That totals 7,000 PLN. But after paying for utilities, staff, rent, and equipment maintenance, how much is really left?


For more insights into the business side of the program, visit: karta multisport ile zarabia siłownia.






Multisport Visitors vs Regular Members


Regular members pay monthly fees directly to the gym, often around 100 PLN or more. These users can also be sold additional services—like personal training or premium classes.


Multisport visitors, on the other hand, may not stick around long enough to upsell.






Operational Challenges for Gyms




  • Wear and Tear: Higher foot traffic leads to more maintenance and quicker equipment breakdowns.




  • Staffing and Cleaning Costs: Every extra visitor adds workload for staff and increases utility bills.




  • Overcrowding: Too many visitors during peak hours can lead to a poor experience for loyal members.







Can Gyms Increase Multisport Earnings?


Some gyms try to convert frequent Multisport visitors into regular members by offering promotions or added-value services. Others host premium workshops or classes not covered under the Multisport agreement.






Alternative Business Models


A few gyms avoid Multisport entirely, choosing instead to build loyal communities through unique offerings like personal training, small group classes, or wellness programs.


Others create their own membership packages with added perks to attract higher-paying, long-term clients.






Final Thoughts


The Multisport Card is a popular and convenient fitness solution for users, but it's not a guaranteed money-maker for gyms. While it helps bring people through the doors, the low per-visit earnings can be challenging—especially for small or mid-sized fitness centers.


Ultimately, each gym must weigh the pros and cons and find the right balance between visibility and profitability.

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